Simply put, IP tracking does what it says on the tin – it tracks an IP address. Whenever you visit a website with an IP address tracker activated, your IP address is recorded along with any data your IP sends to the website. This includes details about which pages you looked at and how long you were on them. IP tracking is usually initiated by adding a snippet of code onto your website. This code enables you to track IP address location and extract further data, akin to how website analytics tools track other website metrics. Whilst only certain IP addresses can be used to access data, mostly businesses, IP trackers record all visiting IP addresses, but only relay details from specific ones back to the business using the website traffic tracker.
Assigning an IP address:
There are different ways of assigning IP addresses, mainly because they come in many different forms. When at home or in an office, your IP tends to be assigned by your ISP (Internet Service Provider) based on your router. These act like an office phone, where the business is connected by one master phone number, with additional extension numbers to connect with individual devices. However, as IP technology advances and our reliance on connected devices broadens, each computing device is now assigned a totally individual IP address, known as a “Local IP”. These can be either static or dynamic
Protecting your IP address
IP addresses pertaining to individuals are considered “personal data” under the new GDPR regulations, ensuring they’re always handled with great care. As IP addresses carry such valuable information, many individuals want to protect their IP address, and prevent others from using them maliciously
Static IP addresses are easily traceable when using the right website visitor tracking tools. There are a number of advantages, helping B2B organizations advance their marketing and sales strategies to gain their best results. As IP addresses carry information about location, they can be used to advance website analysis tools with geo-location; this helps businesses understand where their website visitors come from. With this knowledge, businesses can discover markets they hadn’t thought of and allows marketing teams to properly tailor campaigns, content and calls-to-action appropriately.